Campaign reports

The Reports section provides detailed insights into the performance of your WhatsApp campaigns. Here, you can monitor key metrics such as:

• Total Recipients: The total number of fans the WhatsApp message was sent to.

• Delivered To: The number of fans who successfully received the message.

• Bounced: The number of WhatsApp messages that could not be delivered.

• Unsubscribed: The number of recipients who unsubscribed after receiving the WhatsApp message.

Key Performance Indicators

• Delivery Rate: The percentage of WhatsApps that were successfully delivered.

• Open Rate: The percentage of recipients who opened the WhatsApp.

• Click Rate: The percentage of recipients who clicked on links within WhatsApp.