Segment overview
Clicking on a segment will bring you to its Overview page.
1. Basic Segment Information:
ALL Fans: The total number of fans in this segment.(known+unkown users)
% of Total Fan Base: The percentage of fans in this segment compared to your total fan base.
Known Fans: The number of fans for whom you have identifiable data (e.g., email or phone).
Reachable Fans: Fans that can be reached through channels like email, phone, or push notifications.
Unknown Fans: These are users for whom email and phone information is not available in the system, meaning they cannot be identified through traditional contact fields. However, they may still have valid FCM tokens, allowing them to be targeted via push notifications.
2. Segment Details:
Created By: The user who created the segment.
Created On: The date the segment was created.
Campaigns: Count of campaigns the segment is currently used in.
Last Updated: The date the segment was last updated.
Refresh Segment: A button to refresh the segment and update the data after a new upload.
Reachability
Reachability by Channel: Displays the percentage of fans reachable through each channel—Email, Phone, or Push Notifications.
Channel
Description
Represents the number of users with distinct email addresses that can be targeted from the segment. Each valid, reachable email is counted once.
Phone
Indicates the number of unique phone numbers available for users in the segment. This includes phone numbers eligible for communication.
Push Notification
Represents the number of unique FCM tokens mapped to users. Even if a user has multiple device tokens, reachability counts the user only once.
Campaigns: Shows the campaigns where this segment is currently being used.
Analyzing the Segment
The next tab is Analyze, where you can get deeper insights into the fans within your segment. The available analytics include:
Location: Analyze fans based on their country, state, and city.
Age and Gender: Understand the age and gender distribution of fans.
Source: Analyze where the fans were acquired from (e.g., social media, website).
First Interaction: See when these fans first engaged with your platform.
Last Interaction: Check the most recent interaction with these fans.
You can also filter the segment by location, using options like Country, State, and City to further refine your analysis.
Fan Profiles
The Fan Profiles tab displays all the individual data points of the fans in this segment, including:
- Name
- Phone
- First Seen (the first time the fan interacted with your platform)
- Last Seen (the most recent interaction)
Edit Button
The Edit button allows you to modify the existing segment configuration. You can update filters, logic, or any other segment criteria without needing to recreate the segment from scratch. This helps in refining audience definitions as needed for more targeted engagement.
Download CSV Button
The Download CSV button lets you export the list of users included in the segment as a CSV file. This export contains user identifiers and relevant data attributes, making it easier to review, analyze, or share user lists outside the platform.
Last updated