Data

Overview

In this section we’ll go through how your fan data is gathered and interacts with the Organon platform. Here you'll learn how we identify a fan as unique and how you can access individual profiles.

Fans Categorization

We categorize users into two main types based on available identity signals:

User Type	Description
Known	The user has provided at least one primary identifier: Email or Phone Number. These users can be uniquely stitched and targeted across sessions and channels.
Unknown	The user has not yet provided identifiable information. The system only recognizes them via device-level identifiers like Proem ID.

Ways to add Fan Data

You can add fans to Organon by sharing CSV Files, API's, Database Sync or using our Form Builder. Each method has its own benefits and use cases. Once the data is shared, we extract, cleanse and transform the data in ways that helps you access the unified fan view on our platform.

Method	Use Case
CSV	Mainly used for one time manual load of customer data. Usually historical data or custom data sources.
API	Used for daily loads or online data sources to capture data at regular intervals which could be automated.
Database Sync	Sync fan info from your databases on a regular interval, keeping your workspace up to date with data from other backend systems
Form Builder	Real time data capture using Organon's form builder which allows for Fan Engagement and Sign ups via social platforms, club website and microsites.

Timelines: The development time taken to load the data will depend on the size, cleanliness and the type of data being extracted. This largely applies only for first time loads.

Unique Identifier

A fan with a combination of Email Address and Phone is considered unique. Fan information gets automatically updated when both data points match but in any other case a new fan is added to Organon.

The above method is being considered based on the variability of the data we receive in the sport and live events business.To know more about User Identity Resolution

User Identity Resolution (User Stitching)

If only one of Email or Phone number is present for a particular fan, then any subsequent data load with just that specific Email or Phone will be used for updating the Fan info and will not be considered a new fan.

We also run additional optimisation and deduplication algorithms on a monthly basis to maintain and better the data that is stored.

Fan Profile

In your Organon workspace, there is a section dedicated to individually accessing your fan profiles. This is used to understand the behaviors of a specific fan which can be looked up using their Email address or Phone number.

Based on the data collected, each Fan profile consists of Demographic, Purchase Behavior patterns, Engagement timelines and the number of interactions they have with your Organisation.