Push Notifications
Last updated
Last updated
Push notifications are an effective tool to engage fans by delivering short, timely updates directly to their smartphones or browsers. With immediate visibility, they serve as quick reminders that can reignite fan interest and drive actions, such as buying tickets or visiting a website. By using segmentation and personalized notifications, rights holders can deliver relevant content that keeps fans engaged throughout the year.
Push notifications help rights holders:
Deliver Timely Alerts: Send last-minute updates, score alerts, or event reminders to keep fans informed in real time.
Boost Engagement: Encourage fans to participate in activities like quizzes, polls, or contests via interactive push campaigns.
Drive Instant Actions: Promote ticket sales, merchandise offers, or app downloads by linking notifications directly to the relevant pages.
Score Updates: A sports app sends push notifications with live match scores and commentary to keep fans updated throughout the game.
Merchandise Offers: A club pushes notifications about limited-time discounts, driving fans to make impulse purchases.
Fan Polls: A team sends polls through push notifications, asking fans to vote for the player of the match, enhancing interaction during live games.