Proem Sports Documentation
  • FUNDAMENTALS
    • Getting Started
      • Platform Overview
      • Fans
      • Account setting
        • Settings
        • Do Not Disturb (DND)
        • Frequency capping
      • Integrations
        • Web tracker
        • App Tracker
        • Setting up email service provider
          • Setting Up SendGrid as the Email Service Provider on Organon
          • Setting Up Mailjet as the Email Service Provider on Organon
        • Web push soft ask integration
        • Push notification integration
          • Setting Up Android Push Notifications
          • Setting Up iOS Push Notifications
          • Setting Up Web Push Notifications
      • File upload
        • How to upload files in Organon
      • Analytics
      • Social Media & Benchmarking
      • Segments
      • Marketing
        • Email
        • WhatsApp
        • Push Notifications
        • SMS
      • Forms
  • Segment creation
    • Segment operators
      • Working with groups
    • Finalising the segment
    • Saving the segment
    • Managing a segment
    • Segment overview
    • Syncing with Meta Custom audiences
  • Steps to Using Email
    • Email campaign set up
    • Desiging Email campaigns
    • Audience and Scheduling
    • Review and Publish
  • WhatsApp campaign set-up
    • Creating a WhatsApp campaign
    • Setting Up the Campaign Content
    • Audience and Scheduling
    • Review and Publish
    • Campaign reports
  • SMS campaign set-up
    • Creating a SMS campaign
    • Audience and Scheduling
    • Review and Publish
    • Campaign Reports
  • Push notification campaign set-up
  • Push notification campaign process
  • Campaign reports
    • Email Campaign Report
    • Push Notification Campaign Report
  • Forms
    • Form set-up
    • Form design
    • Form save and publishing
    • Form reports
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On this page
  • Benefits of Using Email
  • Real-Life Examples:
  1. FUNDAMENTALS
  2. Getting Started
  3. Marketing

Email

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Last updated 6 months ago

Email Marketing remains one of the most effective tools for engaging fans in the sports and entertainment industries. It offers a direct and personal way to communicate with audiences, delivering tailored content that can drive deeper connections, increase fan loyalty, and boost revenue. Through targeted email campaigns, rights holders can keep fans informed, excited, and engaged year-round, whether it’s promoting an upcoming event, offering exclusive content, or providing personalised recommendations.

Benefits of Using Email

Emails are essential for maintaining ongoing communication with fans. They enable rights holders to:

  • Deliver Personalized Content: Tailor messages to individual fan preferences, ensuring that content is relevant and engaging.

  • Increase Event Attendance: Promote upcoming matches, concerts, or events directly to fans, driving ticket sales and attendance.

  • Enhance Fan Loyalty: Regular communication helps build a stronger relationship with fans, encouraging repeat engagement and long-term loyalty.

Real-Life Examples:

  • Event Promotion: A sports team might send a series of emails leading up to a big game, offering fans exclusive discounts on tickets or merchandise to boost attendance.

  • Exclusive Content: A concert venue could send behind-the-scenes videos or artist interviews to fans, creating a sense of exclusivity and increasing fan engagement.

  • Personalised Offers: A football club might analyse fan purchase behaviour and send personalised emails with merchandise recommendations based on past purchases or favourite players.

Click on the link below to learn how to set up an Email campaign in Organon.

Email campaign set up