Proem Sports Documentation
  • FUNDAMENTALS
    • Getting Started
      • Platform Overview
      • Fans
      • Account setting
        • Settings
        • Do Not Disturb (DND)
        • Frequency capping
      • Integrations
        • Web tracker
        • App Tracker
        • Setting up email service provider
          • Setting Up SendGrid as the Email Service Provider on Organon
          • Setting Up Mailjet as the Email Service Provider on Organon
        • Web push soft ask integration
        • Push notification integration
          • Setting Up Android Push Notifications
          • Setting Up iOS Push Notifications
          • Setting Up Web Push Notifications
      • File upload
        • How to upload files in Organon
      • Analytics
      • Social Media & Benchmarking
      • Segments
      • Marketing
        • Email
        • WhatsApp
        • Push Notifications
        • SMS
      • Forms
  • Segment creation
    • Segment operators
      • Working with groups
    • Finalising the segment
    • Saving the segment
    • Managing a segment
    • Segment overview
    • Syncing with Meta Custom audiences
  • Steps to Using Email
    • Email campaign set up
    • Desiging Email campaigns
    • Audience and Scheduling
    • Review and Publish
  • WhatsApp campaign set-up
    • Creating a WhatsApp campaign
    • Setting Up the Campaign Content
    • Audience and Scheduling
    • Review and Publish
    • Campaign reports
  • SMS campaign set-up
    • Creating a SMS campaign
    • Audience and Scheduling
    • Review and Publish
    • Campaign Reports
  • Push notification campaign set-up
  • Push notification campaign process
  • Campaign reports
    • Email Campaign Report
    • Push Notification Campaign Report
  • Forms
    • Form set-up
    • Form design
    • Form save and publishing
    • Form reports
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On this page
  • Benefits of Using WhatsApp:
  • Real-Life Examples:
  1. FUNDAMENTALS
  2. Getting Started
  3. Marketing

WhatsApp

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Last updated 6 months ago

WhatsApp is a powerful tool for engaging fans in sports and entertainment, offering real-time, personal communication directly to their mobile devices. With its high open rates and instant reach, it enables rights holders to send updates, exclusive offers, and personalized messages that foster engagement and increase fan loyalty. WhatsApp campaigns also benefit from interactive features, such as images, videos, and chat-based responses, making them an effective channel to boost engagement year-round.

Benefits of Using WhatsApp:

WhatsApp campaigns allow rights holders to:

  • Deliver Instant Updates: Provide real-time notifications, such as match results or event reminders, ensuring fans never miss an important moment.

  • Enhance Engagement with Multimedia: Share engaging content like videos, GIFs, or polls to capture attention and encourage interaction.

  • Build Stronger Fan Connections: Use personalized messages to build rapport, making fans feel valued through exclusive offers or greetings.

Real-Life Examples:

  • Event Reminders: A football club sends WhatsApp messages on match day with venue details, weather updates, and last-minute ticket offers.

  • Exclusive Access: A concert promoter shares sneak previews of rehearsals or tour announcements through WhatsApp, giving fans a first glimpse.

  • Personalized Interactions: A cricket club sends birthday wishes or congratulatory messages to fans on special occasions to build emotional connections.

Click on the link below to learn how to set up a WhatsApp campaign in Organon.

WhatsApp campaign set-up