Push notification campaign set-up

1. Accessing the Push Notification Campaign Section

Step 1:

• Navigate to Marketing: Log in to your account and go to the Marketing section.

Step 2:

• Select the Push Option: Click on the drop-down menu under Marketing and choose Push.

• View Your Campaigns: You will see a list of all the push notification campaigns you have created. Each campaign displays its current status:

  • Completed: The campaign has successfully executed all scheduled notifications. No further actions are required, and the campaign’s tasks are finalized.

  • Running: The campaign is currently active. Notifications are being sent to the selected audience as per the set schedule.

  • Paused: The campaign has been temporarily suspended. Notifications are on hold until you choose to resume the campaign.

  • Failed: The campaign encountered an error during its execution. This status indicates that some or all notifications could not be delivered, and troubleshooting may be required.

  • Draft: A Draft Campaign is an unpublished campaign that is still in progress and not yet ready for execution. It allows users to save their work, make edits, and review the content before publishing or scheduling the campaign.

  • Suspended: If you schedule a campaign for a later date, you can suspend it anytime before it gets published.

  • Stopped: Campaigns that were intentionally ended and will not continue. These campaigns remain accessible for review and duplication. You can stop a running campaign

  
• Advanced Options

  On the right-hand side, you'll find an Options Button that provides advanced controls for each campaign. These options include:

  • Duplicate campaign: Create a copy of the Push Notifications campaign for reuse or modification.

  • Edit: Edit your campaign for optimising the design, or updating the recipients.

  • Archive: Move the campaign to your archives to declutter your active list.

  • View Report: Access detailed reports on the campaign's performance.

  • Preview: See how the Push Notifications looks before sending it out.

  • Send a Test: Send a test version of the Push Notifications to check its appearance and functionality internally.

2. Creating a New Push Campaign

Starting a New Campaign

• Click on "Create Campaign": On the right-hand side of the push notification page, click the Create Campaign button to begin a new campaign.

The Setup Page

On the Setup Page, provide the basic information for your campaign:

• Campaign Name: Enter a unique and descriptive name to identify your campaign.

• Target Platform: Select the platform where the push notification will be sent. Options include:

  • Android

  • iOS

  • Website

• Description (Optional): Add any additional details or notes about your campaign.|

• Campaign Tag (Optional): Use tags to categorize and organize your campaign for easier tracking in the future.

  

After filling in the required information, click Next to proceed to the design stage.

3. Designing Your Push Notification

The Design Section

On the design page, you can configure the visual and textual elements of your push notification:

• Title: Craft a compelling title that grabs the attention of your audience.

• Message: Write the main content of your notification. This should be concise yet informative.

Here’s a professional knowledge base description for how personalization works in Push Notifications, based on your UI screenshot:

Personalization in Push Campaigns

Our platform allows you to personalize push notifications using dynamic placeholders mapped to user attributes. This ensures that each message feels relevant and tailored to the recipient.

How it works:

• In the message body, use placeholders like {{a}}, {{b}}, {{c}} to insert dynamic values.

• These placeholders are mapped to user-specific parameters such as First Name, Last Name, or custom values like URLs.

• You can choose between:

  • Dynamic values — fetched from the user profile at the time of sending.

  • Static values — fixed content that remains the same for all recipients.

Example:

If your message is:

Hi {{a}} {{b}}  
Subscribe for latest updates  
{{c}}

And you map:

• {{a}} → First Name (Dynamic)

• {{b}} → Last Name (Dynamic)

• {{c}} → A static website link (e.g., https://www.proemsports.com)

Then, a user named Alex Johnson would receive:

Hi Alex Johnson  
Subscribe for latest updates  
https://www.proemsports.com

This level of personalization enhances engagement by delivering relevant content to each user.

• Uploading an Image (Optional): Enhance your notification by uploading an image, if applicable.

  

Platform-Specific Settings

Additional settings will appear based on the target platform you selected:

• For Android:

  • Deeplink Path: Choose a specific path that directs users to a designated part of your app when they tap the notification.

    
• For iOS:

  • Deeplink Path: Similar to Android, select a deeplink path to navigate users within your app.

• For Website:

  • Redirection URL: Specify the URL where users should be directed upon clicking the notification.

  • Web Icon: Choose an icon to visually represent the notification on the web.

  • Customize Buttons: Personalize call-to-action buttons to enhance user interaction.

    

Once you are satisfied with the design and settings, click Next to move to the Audience & Schedule section.

4. Configuring the Audience & Schedule

Selecting Your Audience

Choose Your Audience: In this section, select the target audience for your push notification. Use the drop-down menu to choose from pre-defined audience segments.

All Fans: To target your entire fan base, select this checkbox. The campaign will be sent to all users .

Scheduling Your Campaign

You have the option to run your campaign either as a one-time event or as an automated, recurring series.

One-Time Campaign:

A One-Time Push Campaign is executed only once, targeting a specific audience at a scheduled time

• Launch Options:

  • Now: Send the notification immediately.

  • Schedule for Later: Set a specific date and time for the notification to go live.

Automated Campaign

An Automated Campaign is a recurring campaign that runs on a predefined schedule without manual intervention.

For recurring notifications, you can set the frequency as follows:

• Daily: The campaign will run every day at a specified time. This option is ideal for daily reminders, news updates, or time-sensitive offers.

• Weekly: Choose specific days of the week and a time when the notifications should be sent. This is perfect for weekly newsletters, event reminders, or scheduled updates on particular days.

• Monthly: Select a specific day of the month (for example, the 1st or the 15th) and a time to send your notifications. This schedule is useful for monthly reports, billing reminders, or recurring announcements.

5. Messaging Controls

Messaging controls are mechanisms or strategies used to manage, regulate, and optimize the communication sent to users.It helps improve the user experience, maintain engagement, and adhere to compliance standards.

• Frequency Capping: A strategy to limit the number of messages sent to a user within a specified timeframe (e.g., daily, weekly, monthly). It helps prevent message fatigue and ensures a better user experience.

• Do Not Disturb (DND) Settings: Configure DND settings to avoid sending notifications during hours when your users prefer not to be disturbed (e.g., late at night or during early morning hours). This helps maintain a positive user experience and prevents interruptions during off-hours.

After configuring the audience and schedule settings, click Next to proceed to the Confirmation page.

6. Reviewing & Publishing Your Campaign

The Confirmation Page

• Final Overview: Review all the details of your campaign including setup information, design elements, audience selection, and scheduling.

• Test Your Campaign: Use the Send a Test button to preview how the notification appears. You can send a test to a verified email address or phone number.

• 
• Editing Options: If you need to make any changes, click the Back button to return to previous sections and adjust your settings.

• Publish Your Campaign: Once everything is set up correctly and you are satisfied with the preview, click Publish to launch your campaign.