Audience and Scheduling

Audience Selection

After saving your design, proceed to the Audience and Schedule section. Here, you can select the segment of your audience you wish to target with this campaign.

All Fans: To target your entire fan base, select this checkbox. The campaign will be sent to all users .

Schedule your campaign

You have the option to run your campaign either as a one-time event , automated or triggered based

One Time

A One-Time Push Campaign is executed only once, targeting a specific audience at a scheduled time

• Launch Options:

  • Now: Send the notification immediately.

  • Schedule for Later: Set a specific date and time for the notification to go live.

Automated

An Automated Campaign is a recurring campaign that runs on a predefined schedule without manual intervention.

For recurring notifications, you can set the frequency as follows:

• Daily: The campaign will run every day at a specified time. This option is ideal for daily reminders, news updates, or time-sensitive offers.

• Weekly: Choose specific days of the week and a time when the notifications should be sent. This is perfect for weekly newsletters, event reminders, or scheduled updates on particular days.

• Monthly: Select a specific day of the month (for example, the 1st or the 15th) and a time to send your notifications. This schedule is useful for monthly reports, billing reminders, or recurring announcements.

Triggered

Triggered Campaign Scheduling

Triggered Campaigns allow you to automatically send campaigns when a specific user action or event occurs — such as viewing a page, completing a purchase, or performing any tracked activity. This type of scheduling helps you deliver contextual messages at the right moment, improving engagement and response rates without requiring manual intervention.

Messaging Controls

Messaging controls are mechanisms or strategies used to manage, regulate, and optimize the communication sent to users.It helps improve the user experience, maintain engagement, and adhere to compliance standards.

• Frequency Capping: A strategy to limit the number of messages sent to a user within a specified timeframe (e.g., daily, weekly, monthly). It helps prevent message fatigue and ensures a better user experience.

• Do Not Disturb (DND) Settings: Configure DND settings to avoid sending notifications during hours when your users prefer not to be disturbed (e.g., late at night or during early morning hours). This helps maintain a positive user experience and prevents interruptions during off-hours.

To know more about DND and frequency capping settings, click on the links below

Do Not Disturb (DND)Frequency capping

This feature is ideal for recurring campaigns like weekly newsletters, birthday greetings, match reminders, and ticketing updates.