Proem Sports Documentation
  • FUNDAMENTALS
    • Getting Started
      • Platform Overview
      • Fans
      • Account setting
        • Settings
        • Do Not Disturb (DND)
        • Frequency capping
      • Integrations
        • Web tracker
        • App Tracker
        • Setting up email service provider
          • Setting Up SendGrid as the Email Service Provider on Organon
          • Setting Up Mailjet as the Email Service Provider on Organon
        • Web push soft ask integration
        • Push notification integration
          • Setting Up Android Push Notifications
          • Setting Up iOS Push Notifications
          • Setting Up Web Push Notifications
      • File upload
        • How to upload files in Organon
      • Analytics
      • Social Media & Benchmarking
      • Segments
      • Marketing
        • Email
        • WhatsApp
        • Push Notifications
        • SMS
      • Forms
  • Segment creation
    • Segment operators
      • Working with groups
    • Finalising the segment
    • Saving the segment
    • Managing a segment
    • Segment overview
    • Syncing with Meta Custom audiences
  • Steps to Using Email
    • Email campaign set up
    • Desiging Email campaigns
    • Audience and Scheduling
    • Review and Publish
  • WhatsApp campaign set-up
    • Creating a WhatsApp campaign
    • Setting Up the Campaign Content
    • Audience and Scheduling
    • Review and Publish
    • Campaign reports
  • SMS campaign set-up
    • Creating a SMS campaign
    • Audience and Scheduling
    • Review and Publish
    • Campaign Reports
  • Push notification campaign set-up
  • Push notification campaign process
  • Campaign reports
    • Email Campaign Report
    • Push Notification Campaign Report
  • Forms
    • Form set-up
    • Form design
    • Form save and publishing
    • Form reports
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  • Frequency Capping Settings
  • Understanding Daily, Weekly, and Monthly Limits
  1. FUNDAMENTALS
  2. Getting Started
  3. Account setting

Frequency capping

PreviousDo Not Disturb (DND)NextIntegrations

Last updated 1 month ago

The Frequency Capping feature helps avoid over-communicating with fans by controlling how often they receive messages across different channels. This ensures a better user experience by preventing spam and limiting excessive communication.

By default, frequency capping is enabled for all campaigns to ensure users are not overwhelmed by excessive messaging. However, users have the flexibility to disable frequency capping for specific campaigns if needed, depending on their requirements.

Frequency Capping Settings

  • All Channels Combined:

This field defines the total messaging cap for a user across all channels (Email, SMS, WhatsApp, Push).

Example: If the combined daily cap is 3, a user will receive a maximum of 3 messages per day, regardless of the channel.

  • Channel-Specific Caps:

Separate frequency caps can be defined for each channel (Email, SMS, WhatsApp, Push). Example: You might set a daily cap of 2 for Email and 1 for Push notifications to balance the communication mix.

Channel

Description

Email

Specifies the frequency cap for messages sent via email.

SMS

Specifies the frequency cap for messages sent via SMS.

WhatsApp

Specifies the frequency cap for messages sent via WhatsApp.

Push

Specifies the frequency cap for push notifications.

Understanding Daily, Weekly, and Monthly Limits

These caps ensure that a user does not receive more than the specified number of messages in a day, week, or month.

Daily Cap

The maximum number of messages a user can receive in a single day. A day is defined as the time period from 00:00 to 23:59

Weekly Cap

The maximum number of messages a user can receive in a single week. A week is defined as the time period from Monday to Sunday.

Monthly Cap

The maximum number of messages a user can receive in a single month. A month is defined as the time period from the 1st day to the last day of the month.

The No Limits placeholder indicates that no frequency cap has been set for the corresponding channel or time period (daily, weekly, or monthly). This means there is no restriction on the number of messages that can be sent during that timeframe.

Best Practices for Frequency Capping

  • Avoid Message Fatigue: Set reasonable caps to ensure users don’t feel overwhelmed by too many messages.

  • Personalization Across Channels: Balance communication by distributing messages strategically across Email, SMS, WhatsApp, and Push notifications.

  • Monitor Engagement Metrics: Track open rates, click rates, and unsubscribe rates to assess whether your caps are effective or need adjustment.