Proem Sports Documentation
  • FUNDAMENTALS
    • Getting Started
      • Platform Overview
      • Fans
      • Account setting
        • Settings
        • Do Not Disturb (DND)
        • Frequency capping
      • Integrations
        • Web tracker
        • App Tracker
        • Setting up email service provider
          • Setting Up SendGrid as the Email Service Provider on Organon
          • Setting Up Mailjet as the Email Service Provider on Organon
        • Web push soft ask integration
        • Push notification integration
          • Setting Up Android Push Notifications
          • Setting Up iOS Push Notifications
          • Setting Up Web Push Notifications
      • File upload
        • How to upload files in Organon
      • Analytics
      • Social Media & Benchmarking
      • Segments
      • Marketing
        • Email
        • WhatsApp
        • Push Notifications
        • SMS
      • Forms
  • Segment creation
    • Segment operators
      • Working with groups
    • Finalising the segment
    • Saving the segment
    • Managing a segment
    • Segment overview
    • Syncing with Meta Custom audiences
  • Steps to Using Email
    • Email campaign set up
    • Desiging Email campaigns
    • Audience and Scheduling
    • Review and Publish
  • WhatsApp campaign set-up
    • Creating a WhatsApp campaign
    • Setting Up the Campaign Content
    • Audience and Scheduling
    • Review and Publish
    • Campaign reports
  • SMS campaign set-up
    • Creating a SMS campaign
    • Audience and Scheduling
    • Review and Publish
    • Campaign Reports
  • Push notification campaign set-up
  • Push notification campaign process
  • Campaign reports
    • Email Campaign Report
    • Push Notification Campaign Report
  • Forms
    • Form set-up
    • Form design
    • Form save and publishing
    • Form reports
Powered by GitBook
On this page
  • What is a CDP?
  • How it works?
  1. FUNDAMENTALS
  2. Getting Started

Platform Overview

PreviousGetting StartedNextFans

Last updated 6 months ago

What is a CDP?

A Customer Data Platform(CDP), acts as a centralised fan database that stores the information of all the touch-points and interactions a fan has had with your brand and then generates business insights from this data. These insights can then be used to create hyper-personalised marketing campaigns for different segments of your fanbase

Our aim is to empower the marketing and sales teams to understand and engage with your fans, and drive loyalty and great brand experiences.

How it works?

Organon is built to unify data from all your fan touchpoints to provide in-depth analytics, a fan segmentation engine and marketing capabilities to deliver actionable insights along with engagement capabilities

The functions and capabilities can be broadly classified as follows:

Data: We collect data in the form of API and Excel sheets from all your fan touchpoints, cleanse and transform the data through identity resolution and deduplication to create a single customer view.

Collect: Our drag and drop form builder helps to engage your fans and collect first party data through signups, contests, quizzes, surveys that could be hosted on your website and all social media platforms.

Analyse: We build reports that give your team an overall visibility into your fanbase to better understand demographics, behaviour patterns, acquisition and retention.

Segment: Our segment builder provides a window into your fan data. Group your fans into meaningful buckets based on any combination of ecommerce, ticketing, email and demographic attributes.

Marketing: Engage your fans across their preferred communication channels such as Email, SMS, Whatsapp and Ad audiences to enhance and personalise experiences that drive better retention along with increasing loyalty. We provide integrations with popular direct and indirect marketing channels.