Segment operators
Operators are used to define how different rules or groups interact with each other. There are three operators available:
1. AND Operator (default):
The AND operator works as an intersection, meaning that only fans who meet all the specified conditions will be included in the segment.
- Example: Let’s say you create three rules:
- Fans who attended more than 3 matches this season.
- Fans who purchased team merchandise in the last 6 months.
- Fans who opened at least 2 emails promoting season tickets.
2. OR Operator:
The OR operator works as a union, meaning that fans who meet any of the specified conditions will be included in the segment.
Example: You create the following rules:
- Fans who attended more than 3 matches this season.
- Fans who purchased team merchandise in the last 6 months.
- Fans who opened at least 2 emails promoting season tickets.
3. NOT Operator:
The NOT operator excludes fans based on specified conditions, effectively removing them from the segment.
Example: You create the following rules:
- Fans who attended more than 3 matches this season.
- Fans who purchased team merchandise in the last 6 months.
- Fans who opened at least 2 emails promoting season tickets.
Within a group there could only be a single operator acting at a time which could either be an AND/OR/NOT operator.
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