Segment operators

Operators are used to define how different rules or groups interact with each other. There are three operators available:

1. AND Operator (default):

The AND operator works as an intersection, meaning that only fans who meet all the specified conditions will be included in the segment.

- Example: Let’s say you create three rules:

- Fans who attended more than 3 matches this season.

- Fans who purchased team merchandise in the last 6 months.

- Fans who opened at least 2 emails promoting season tickets.

With the AND operator, the segment will include only those fans who meet all three conditions: attended more than 3 matches, purchased merchandise, and opened 2 promotional emails.

2. OR Operator:

The OR operator works as a union, meaning that fans who meet any of the specified conditions will be included in the segment.

Example: You create the following rules:

- Fans who attended more than 3 matches this season.

- Fans who purchased team merchandise in the last 6 months.

- Fans who opened at least 2 emails promoting season tickets.

With the OR operator, the segment will include fans who meet any one of these conditions: attended more than 3 matches or purchased merchandise or opened 2 promotional emails.

3. NOT Operator:

The NOT operator excludes fans based on specified conditions, effectively removing them from the segment.

Example: You create the following rules:

- Fans who attended more than 3 matches this season.

- Fans who purchased team merchandise in the last 6 months.

- Fans who opened at least 2 emails promoting season tickets.

If you apply the NOT operator to these rules, the segment will exclude all fans who meet any one of these conditions with the entire fanbase. This leaves you with fans who did not attend 3 matches, did not purchase merchandise, and did not open promotional emails. The resulting segment would include fans who don’t meet any of the specified rules.

Within a group there could only be a single operator acting at a time which could either be an AND/OR/NOT operator.

Last updated