Proem Sports Documentation
  • FUNDAMENTALS
    • Getting Started
      • Platform Overview
      • Fans
      • Account setting
        • Settings
        • Do Not Disturb (DND)
        • Frequency capping
      • Integrations
        • Web tracker
        • App Tracker
        • Setting up email service provider
          • Setting Up SendGrid as the Email Service Provider on Organon
          • Setting Up Mailjet as the Email Service Provider on Organon
        • Web push soft ask integration
        • Push notification integration
          • Setting Up Android Push Notifications
          • Setting Up iOS Push Notifications
          • Setting Up Web Push Notifications
      • File upload
        • How to upload files in Organon
      • Analytics
      • Social Media & Benchmarking
      • Segments
      • Marketing
        • Email
        • WhatsApp
        • Push Notifications
        • SMS
      • Forms
  • Segment creation
    • Segment operators
      • Working with groups
    • Finalising the segment
    • Saving the segment
    • Managing a segment
    • Segment overview
    • Syncing with Meta Custom audiences
  • Steps to Using Email
    • Email campaign set up
    • Desiging Email campaigns
    • Audience and Scheduling
    • Review and Publish
  • WhatsApp campaign set-up
    • Creating a WhatsApp campaign
    • Setting Up the Campaign Content
    • Audience and Scheduling
    • Review and Publish
    • Campaign reports
  • SMS campaign set-up
    • Creating a SMS campaign
    • Audience and Scheduling
    • Review and Publish
    • Campaign Reports
  • Push notification campaign set-up
  • Push notification campaign process
  • Campaign reports
    • Email Campaign Report
    • Push Notification Campaign Report
  • Forms
    • Form set-up
    • Form design
    • Form save and publishing
    • Form reports
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On this page
  • Overview
  • Ways to add Fan Data
  • Unique Identifier
  • Fan Profile
  1. FUNDAMENTALS
  2. Getting Started

Fans

Overview

In this section we’ll go through how your fan data is gathered and interacts with the Organon platform. Here you'll learn how we identify a fan as unique and how you can access individual profiles.

Ways to add Fan Data

You can add fans to Organon by sharing CSV Files, API's, Database Sync or using our Form Builder. Each method has its own benefits and use cases. Once the data is shared, we extract, cleanse and transform the data in ways that helps you access the unified fan view on our platform.

Method
Use Case

CSV

Mainly used for one time manual load of customer data. Usually historical data or custom data sources.

API

Used for daily loads or online data sources to capture data at regular intervals which could be automated.

Database Sync

Sync fan info from your databases on a regular interval, keeping your workspace up to date with data from other backend systems

Form Builder

Real time data capture using Organon's form builder which allows for Fan Engagement and Sign ups via social platforms, club website and microsites.

Timelines: The development time taken to load the data will depend on the size, cleanliness and the type of data being extracted. This largely applies only for first time loads.

Unique Identifier

A fan with a combination of Email Address and Phone is considered unique. Fan information gets automatically updated when both data points match but in any other case a new fan is added to Organon.

The above method is being considered based on the variability of the data we receive in the sport and live events business.

If only one of Email or Phone number is present for a particular fan, then any subsequent data load with just that specific Email or Phone will be used for updating the Fan info and will not be considered a new fan.

We also run additional optimisation and deduplication algorithms on a monthly basis to maintain and better the data that is stored.

Fan Profile

In your Organon workspace, there is a section dedicated to individually accessing your fan profiles. This is used to understand the behaviors of a specific fan which can be looked up using their Email address or Phone number.

Based on the data collected, each Fan profile consists of Demographic, Purchase Behavior patterns, Engagement timelines and the number of interactions they have with your Organisation.

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Last updated 7 months ago