Onsite Campaign Report
Onsite Campaign Reports help analyze the performance of onsite notifications displayed on Web and Web Mobile platforms. These reports measure visibility, engagement, and user interaction with banners,
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Details Tab
The Details tab provides important configuration and metadata that define how the onsite campaign was set up, triggered, and delivered.
Name
Displays the campaign name defined during creation.
Target Platforms
Shows where the onsite notification was displayed (Web / Web Mobile).
Campaign Priority
Indicates the priority level assigned (Normal, High, Critical). Higher priorities override other campaigns when conflict occurs.
Target Audience
Defines the group of users eligible to view the campaign (e.g., All Fans, Logged-in users, VIP users).
Template Type
Specifies the onsite template used (e.g., Basic, Leadgen, Rating Template).
Target Pages
Pages where the onsite notification appears (e.g., Homepage, All Pages, Product Page).
Trigger Criteria with Time
Indicates when the campaign triggers (e.g., Page Load, Scroll %, Time Delay).
Status
Current state of the campaign (Active, Stopped, Scheduled).
Start Date
Date & time when the campaign started displaying.
End Date
Date when the campaign is scheduled to stop (shown as “Never” if ongoing).
Created On
Timestamp of when the campaign was created.
Delivery Controls
Controls such as max display per user and auto-dismiss duration (e.g., Maximum Shows: 18, Auto dismiss: 5 seconds).
Preview Tab
The Preview Tab provides a visual representation of how the onsite notification was displayed on the selected platform. It includes:
Notification layout (banner, popup, slider)
CTA buttons
Images / Icons (if present)
Rating UI (if rating template)
Message text exactly as seen by users
This helps verify message clarity, design alignment, and how action buttons are rendered.
Select Platforms
Onsite supports filtering by platform to analyze performance separately:
Select All
Displays combined data for Web and Web Mobile.
Web
Shows metrics only from desktop/laptop web viewers.
Web Mobile
Filters metrics from mobile web browsers.
Platform-level insights help determine whether engagement differs by device type and guide optimization decisions (e.g., mobile-specific UI changes).
Overview
The Overview tab summarizes the key visibility and engagement metrics collected from the campaign. It also includes high-level performance charts.
Key Metrics
Known Users
Number of recognized users who saw or engaged while logged in or identified.
Unknown Users
Number of users who interacted without being logged in or recognized.
Total Views
Total number of times the notification was displayed.
Unique Views
Total number of distinct users who viewed the notification at least once.
Dismissed
Total number of users who closed or dismissed the notification without interacting.
Click-Through Rate (CTR)
% of users who clicked the CTA after viewing. CTR = (Total Clicks / Total Views) × 100
This summary gives a quick view into user engagement and notification visibility.
Campaign Performance
The Campaign Performance Graph provides a timeline view of metrics like views, unique views, clicks, and dismissals.
Users can filter data by:
Daily
Weekly
Monthly
Yearly
Available Metrics
Views
Unique Views
Clicks
Unique Clicks
Dismissals
Selecting specific metrics helps compare user engagement patterns over time and identify high or low-performance periods.
Engagement
The Engagement section captures how users interacted with the notification.
Key Metrics
Total Clicks
Total number of clicks anywhere on the notification or CTA, counting multiple clicks per user.
Unique Clicks
Number of distinct users who clicked at least once.
Link Analysis
Provides engagement breakdown for notifications with multiple buttons or links.
CTA / URL
The clickable action within the onsite notification.
Total Clicks
All clicks on a particular button or link.
Unique Clicks
Number of users who clicked at least once on the specific link/button.
CTR per Link
(Unique Clicks on link / Unique Views) × 100
This helps determine which actions users prefer and evaluate CTA performance.
Time of Engagement
This graph plots when users clicked the notification based on:
Time of Day
Day of the Week
Insights help optimize future notifications by identifying the highest engagement times.
Engagement (for Rating Templates)
The Engagement tab highlights how many users responded and what their overall sentiment was. It includes rating-based metrics and when users interacted with the rating widget.
Key Metrics
Users Responded
Number of distinct users who submitted a rating or feedback.
Most Common Rating
Shows the rating score chosen most frequently by users. If multiple are tied, all are shown.
Average Rating
Overall mean rating from all responses submitted by users.
These metrics provide an at-a-glance understanding of user satisfaction.
Time of Engagement
The Time of Engagement chart visualizes when users submit ratings or feedback. It helps identify the most active engagement periods.
Available Views
Time of Day – Shows peak hours when users tend to respond.
Day of Week – Shows which days receive the most responses.
Use Case insights
Helps determine best timing for triggering rating campaigns.
Useful for optimizing frequency and placement.
Response Insights
The Response Insights tab provides a detailed view of user submissions grouped by question and rating distribution.
Rating Distribution
This section displays how ratings are spread across all submitted responses. It includes:
Count of responses for each rating .
Percentage share of each rating
Visual bar chart for comparison
This helps measure the sentiment trend and understand how users feel overall.
User Insights (Question Responses)
If the rating template has one or more additional questions (e.g., dropdown, radio), the responses are displayed under User Insights.
Multiple-choice / Dropdown
Shows each option selected and its percentage split.
Multi-select options
Shows user preferences based on combinations selected.
Examples
“Your favourite player” Displays response counts and percentage for each player option.
“Tell us your suggestion!!” Displays submitted text values aggregated as insights.
User Feedback
If free text feedback is enabled, all user comments appear in the User Feedback section. This includes:
Suggestions
Comments
Open-ended responses
Sentiments expressed via text
This helps businesses understand qualitative feedback and sentiment.
Download CSV
The Download CSV option allows you to export all the submissions captured through the onsite campaign. This includes user responses such as lead form inputs, ratings, feedback, and other fields collected from the template. The exported file contains only submitted entries and can be used for further analysis, reporting, or integration with other systems.
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